Dreams are your creativity designing reality

The DreamLayne® framework is designed to keep things simple, focusing only on the brand and website essentials to allow space for creativity and connection.

The DreamLayne Framework

Hey, I’m Abby

Founder of DreamLayne®, Creative Strategist, Squarespace Designer, Copywriter, Wife, Dog Mom, and Manifesting Generator helping you feel more connected to your brand marketing.

I’ve worked for big brands on both the client and agency side. Whether I was covered in sample room glitter as a gift wrap buyer or rows deep in the data feed of a fashion brand, I always wanted to refine the visuals, the copy, the strategy. I wanted to bring more meaning into the brand campaigns and feel like I was contributing to making a genuine connection with the audience.

So after a decade in corporate marketing and over 2 years of research (and learning, so much learning) for DreamLayne, I have designed a refreshingly simple framework that focuses on the essentials and makes marketing more meaningful. Let’s get creative.

What I’m recommending

Listening to New Blue Sun by André 3000

Journaling fresh perspectives and bold notes

Watching the Diane von Furstenberg: Woman in Charge documentary

Buying flowers for the kitchen

Blue Waves is an editorial blog designed to calm the waves of having a creative business. Readers can expect thoughts, inspirations, and helpful guides from DreamLayne's founder, Abby Frost.

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