Brand Marketing for Creatives
THE COPY AND CONTENT ESSENTIALS
Think of your website like a magazine for your brand
Imagine walking into your dream studio office with a vibe that just feels like your brand. You sit at the editor’s desk with fresh flowers and open a laptop to the digital version of your brand’s magazine.
The website homepage has your magazine cover and the table of contents, the about page is your well-written letter from the editor, the services page feels more like an editorial than an ad, and the blog contains articles your community actually wants to read.
With a well defined brand style, copy that translates your value, and content that connects your message to your community—you’ll have a website that feels like scrolling the pages of your own brand glossy.
“DreamLayne was a perfect fit for me. Abby understood my needs right away and was happy to adjust things along the way to bring my vision to life. Her patience and communication made me feel understood and validated. I was really scared and embarrassed about my total ignorance of technology but Abby made everything easy for me. I could not recommend her services more. Everyone who views my website tells me how beautiful it is and how ME it is.”
KARA PERRY PHOTOGRAPHY
01. Copy Essentials
If there’s one thing we learned from Jenna Rink, it’s that a meaningful brand message inspires design that makes connections. A magazine’s brand story shapes its layout, and the same goes for your website. We will start with the copy essentials as the foundation of your brand marketing—designing a brand voice that reflects your vision and website copy that creates opportunity for client connections. Start with the essentials for copy that razzles.
02. Content Essentials
There is no denying Carrie Bradshaw’s writing style. Her voice is reflected in the words she writes, and readers know what to expect when they turn the page to her article—a unique perspective on the topics that interest them too.
Content Essentials refines the visual element of your brand style and organizes your creative process into a content marketing strategy that feels natural to you. A custom content strategy will help build trust and credibility for your business, increase online visibility, and help create a community around your creative brand. I like your thoughts where we can see them—in your content.
03. The Website Edit
With a refined marketing perspective, the editing eye of Miranda Priestly and the writer’s heart of Andy Sachs—DreamLayne will complete a website audit addressing the website essentials. The review will include opportunities for your website copy, website design, Squarespace SEO, and more. The Website Edit celebrates where you are now while providing helpful recommendations for an optimized website that supports your brand and business. Same vision, better website.
THE CREATIVE PROCESS
DreamLayne’s process is refreshingly simple—allowing space for your creativity to flow.
01. Reflect
The DreamLayne questionnaire is designed to feel like a journal for you and your brand. The questions are structured yet simple enough for your creativity to flow. You can think of this like a digital version of Vogue’s 73 questions (with less questions).
02. Refine
After reflection, we will refine your vision by focusing on the Copy Essentials—designed for creative connections and search engine optimization. Your brand tone of voice and website copy will be organized in a helpful gem of Google Doc that you’ll want to keep bookmarked.
03. Repeat
With the Copy Essentials complete, we will create a content strategy that feels like part of your creative process. Content Essentials defines visual elements that reflect your voice, organizes your content themes into ideas, includes community research for search engine optimization, and is structured to repeat your message in ways that connect with your audience.
“Abby was an absolute dream to work with! This process was stress-free and seamless from the day we started. She was able to execute any and all of the ideas I had for my site without hesitation. Along with being super personable and easy to work with, Abby has an extensive knowledge of Squarespace. She provided helpful guidance on the layout of my site, and took care of all the back-end SEO data & metrics. Additionally, she walked me through all the changes she made and how I can go into the site in the future to change anything as needed. I would recommend DreamLayne's services one hundred times over to any business or individual looking to bring a user-friendly, beautiful website to life.”
KAIT VISUALS
Research-based copy and content creates:
✓ Community Connections: The only way to make true connections is to have two-sided conversations. The copywriting and content strategy essentials help you connect with your brand, refine your brand message and communicate it in creative ways that start cool conversations.
✓ Marketing Simplicity: DreamLayne designs your content marketing strategy to feel like part of your creative workflow. Content creation becomes second nature when you feel clear and confident in how your message is being communicated.
✓ Search Engine Optimization: Search engines love content that’s fresh, original, and relevant to what people are searching for online. SEO helps increase the visibility of your brand and creates more opportunity for connections.
Vibe Check
You may want to know a little more about me because honestly, why wouldn’t you? Starting a creative business is hard, and you want to collaborate with people that can support the vision for your brand. I’ve been working in the marketing industry for a little more than 10 years, and started DreamLayne back in 2022 to help other creatives and local business with their brand marketing.
After college, I took a job as the visual lead at a Kendra Scott boutique. The brand was just starting to grow and I was obsessed with reading about collection inspiration as soon as new look books hit my inbox. A few months into the job, I was presented with the career decision of becoming an assistant manager at the boutique (promotion I was working towards since I started) or an opportunity in site optimization at Zales corporate office.
I decided to go from gemstone to diamond fashion, and my job became much more analytical. Although the jobs were different, they both had their elements of art and science. I love fusing creativity and psychology for marketing that feels more inspired than tired. My goal is to increase visibility of your brand message to help make the world a little more creative.
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