Clarify Your Brand Style

"Clarity is the most important thing. I can compare clarity to pruning in gardening. You know, you need to be clear. If you are not clear, nothing is going to happen. You have to be clear. Then you have to be confident about your vision. And after that, you just have to put a lot of work in."

The one, the only—Diane Von Furstenberg

Being clear on a brand vision needs a balance of voice and visuals. What does your brand sound like? What are your key messages? What colors, fonts, and imagery support that message?

The Brand Style Essentials

The essentials of your brand style are your brand voice, colors, fonts, and imagery inspiration. You can think of these things as the starter kit of your brand identity.

01. Start By Defining Your Brand Voice

Your brand’s tone of voice is the personality infused in your words. It’s the way your brand talks, writes, and connects with your community. Brand tone of voice guidelines set the vibe of your brand experience—making it consistent across marketing channels. The more unique your brand tone of voice is to your creative perspective, the more memorable it will be.

02. Refine Your Brand Visuals

Research the psychology of color and fonts. Which ones best represent the personality of your voice? What colors are you drawn to? Why? What style font fits the personality of your brand? Why? Defining these visual elements will help the creative direction of your imagery as well—whether that be curating stock imagery to support your brand or planning a photo shoot.

03. Create a Brand Vision Board

After reflecting on the voice and visuals that best represent your brand—create a vision board with visual representation of each element. It will help with the clarity of your vision, creating the blend of voice and visuals that help you see your vision as reality.