The Brand Marketing Ecosystem
Imagine me a little wilted flower whenever I hear websites aren’t necessary for a creative business in 2025. A website is the most relevant investment you can make if you plan on marketing your brand—it’s the ecosystem of your brand marketing. Websites continue the conversation with your brand and below are some notes on how your website can support an organic marketing strategy.
Content Marketing
Content is just a form communication. The contents of your website, your Instagram feed, your email newsletter—they are all brand content with the goal of communicating your message in a way that feels natural to you and connects with your community. Think of a website like a magazine for your creative brand. What are the table of contents? What would the monthly layout be? Once you organize the contents of your website, it introduces this fresh simplicity to marketing your brand.
Search Engine Optimization
A search engine is just one of girls. They want the tea—original content from you that other people are also interested in. With a foundational content strategy, you can apply the direction to a blog on your website and increase opportunity for your website to be found online. Instagram, Pinterest, and other social media platforms are also search engines and an SEO content strategy helps refine your creative ideas while optimizing them for visibility.
Social Media
Instagram is an awesome way to build community, but those connections need nurturing. The client may look through your feed and maybe even highlights, but there is only so much context you can include in a platform that thrives on short form, visual forward content.
One of my favorite metrics to look at on Instagram is website clicks. How cool is it that someone found you on social, connected with your message, and decided to visit a website all about your brand? That has opportunity for a blossoming client relationship.
Send them to a brand experience that represents who you are both verbally and visually. Give them the chance to get to know you and your creative work a little better after discovering how cool you are on socials. Create that experience away from little red hearts, direct messages, and a literal sea of other content that is not yours.
DreamLayne’s goal is to support your vision with a refined brand style, clear website content, and an SEO content strategy that amplifies the creative message of your brand. Your thoughts deserve to be shared, and your website is at the center of your communication.
