BRAND STYLE, COPYWRITING, AND CONTENT

DreamLayne

This project was special because I was my client.. After working hard for my DreamLayne clients the last couple years, I took the time to reflect on my own brand.

DreamLayne focuses on the copy and content essentials to allow space for your creativity and create opportunity for connections. The process celebrates your individuality by reflecting your brand voice and creating a content strategy that feels like part of your creative process.

The brand color palette has different shades of blue to represent the meditative feeling of being by the ocean and a hint of glowy yellow for creativity. The font is simple—keeping focus on the copy and making my message clear. The imagery is inspired by each section of the website, including subtle references from the copy. I wanted the DreamLayne brand to feel calm, simple, and joyfully creative.