BRAND STYLE AND COPYWRITING

Imaginary App

Imaginary is a brand concept used for the ilovecreatives Creative Copywriter Course. This make-believe app is designed to help adults reconnect with their imagination and childlike wonder to improve wellbeing and creativity.

The audience for this app are adult professionals over the age of 25 with desk jobs, often on the computer. They may be experiencing mild to moderate stress, depression, or anxiety.

Studies using brain imaging have shown the power of our imaginations and how they impact our ability to shape our own reality. The imagination games and mental exercises in the app are developed by leading experts to optimize our imaginations on both a functional and emotional level.

The brand style and copy have nostalgic references from the audience's childhood to communicate the whimsical side of the modern professional and inspire creativity.