Carefully Curating Vibes
Helping creatives make their marketing more meaningful with the DreamLayne® framework
Creative Services
The Butterfly
The DreamLayne creative process is like a butterfly for your brand, fluttering into your business and leaving you inspired. We will reflect on your brand and refine how you communicate it.
Portfolio Websites
Like a magazine for your brand. From the cover to the editorial strategy, we will address both design and copy for a website that supports your business and feels like your own glossy.
Creative Copywriting
Marketing has helped me understand people, and writing has helped me connect with them. Design and copy are like the yin and yang of your brand’s style.
Letter from the Editor
I’m Abby Frost, a Creative Strategist, Squarespace Designer, and Copywriter supporting other creatives with brand communications that make their marketing more meaningful.
The DreamLayne framework was designed to help you reflect on the brand you want to create and refine how you communicate it. With a balance of form and function, your website can be a space for creativity and connection.
Selected Works
Imaginary App
Imaginary is a brand concept used for assignments in the ilovecreatives Creative Copywriter Course. This make-believe app is designed to help adults reconnect with their imagination and childlike wonder to improve wellbeing and creativity.
DreamLayne
This project was special because I was my own client. After recently leaving my corporate career, I've had time to focus my creative energy on the brand I've been dreaming of since I can remember.
Kara Perry Photography
Kara’s work includes timeless film photographs capturing the intimacy and beauty of your real life, real relationships, and truest self. We worked together on a brand style and portfolio website that reflected her as a creative business founder.
In their words
“Abby made everything easy for me. Everyone who views my website tells me how beautiful it is and how ME it is. Her patience and communication made me feel understood and validated.”
Kara, Film Photographer
“Abby was an incredibly collaborative individual who paid meticulous attention to detail. She allowed me to explain my brand and worked diligently to take my vision to the next level.”
Sy’Kia, Creative Director
“Abby was an absolute dream to work with! I would recommend DreamLayne's services one hundred times over to any business or individual looking to bring a user-friendly, beautiful website to life.”
Kait, Photographer and Stylist
“She exceeded my vision!! I absolutely love the design and functionality of my new website. I am so excited to share it with the world!! Cannot recommend Abby enough.”
Destynie, Photographer
Blue Waves is an editorial blog designed to calm the waves of having a creative business. Readers can expect thoughts, inspirations, and helpful guides from DreamLayne's founder, Abby Frost.
