Eye of Kate Grout
Kate needed a website to showcase her work and refine her client experience. She wanted the site to have dynamic features and a color palette inspired by her Lomochrome film photography work. Additionally, we needed to design a Links page for her social accounts so that the website links and analytics were all housed in Squarespace.
Creative Strategy
The heading font selection has an editorial but organic feeling inspired by Kate’s love for nature and the nature influences throughout her work. The color palette reflects colors from her photography including Lomochrome purple, and her brand style is described as ethereal, earthy, and free-spirited. Subtle odes to her “eye for photography” are in the website design including a cat eye favicon and eye-shaped buttons throughout.
Brand Style and Squarespace Design by DreamLayne.
In her words
“Abby from DreamLayne was so wonderful to work with! Not only does she have the skills and creativity to create an amazing website, but her enthusiasm and positivity make it such a fun experience! She was very communicative, enthusiastic about my work and the project, professional, and easy to work with! She helped me with branding, marketing, and SEO- which I definitely needed. I especially loved the video call that enabled us to collaborate and view the project together in real time! I absolutely love my new website, and I am so grateful for all of Abby’s creativity, thoughtfulness, and hard work! I would highly recommend Abby and DreamLayne to help create/elevate your website!”
Kate, Photographer