Oscar de la Renta
This spec work was inspired by a New Youk study tour I went on while attending University of North Texas. The Merchandising students were lucky enough to visit the ODLR headquarters in New York and hear from Erica Bearman, Oscar PR Girl at the time.
She worked as Head of Communications at the fashion house, helping to refine the designer brand's tone of voice while bringing a unique style to their social media content. I channeled the energy of Erica for this project, infusing timeless femininity into the brand's copy. This project includes 3 copy samples to promote the new Spring 2024 collection.
Collection Page Hero Copy
Runway Roses
As an ode to feminine beauty, the delicate petals and timeless elegance of a rose inspired the Oscar de la Renta Spring 2025 collection.
Social Ad Copy
Caption: Romantic roses embroidered with luxury craftsmanship create this ruby red cocktail dress. A mini hem and intricate sequin detailing introduce the elegance of a rose to any party. Tap to shop.
Social Ad Copy
Caption: Fresh cut silhouettes embody feminine florals in your closet essentials. Shop the Spring 2025 collection in boutique or online.