DreamLayne®
This project was special because I was my own client. After recently leaving my corporate career, I've had time to focus my creative energy on the brand I've been designing and dreaming of since I can remember.
DreamLayne helps creatives make their marketing more meaningful using the signature DreamLayne framework of Reflect, Refine, Form and Function. The framework was designed to keep things simple, allowing space for creativity and connection.
The brand believes in simplicity, the sharing of ideas, intentional design, connecting with nature, and writing for clarity in your vision.
Creative Strategy
The brand color palette has different shades of blue to represent the meditative feeling of being by water. Brand imagery includes styled tech and fresh fruits to reflect the importance of nature for creativity in business, and a subtle paper texture was used throughout the website as reference to a journal. An editorial display font with a neutral white background was designed to represent the feeling of a magazine, but with a balance of fun button copy and custom visuals.
Brand Style, Squarespace Design, and Creative Copywriting by DreamLayne.
