Imaginary App
Imaginary is a brand concept used for the ilovecreatives Creative Copywriter Course. This make-believe app is designed to help adults reconnect with their imagination and childlike wonder to improve wellbeing and creativity.
The audience for this app are adult professionals over the age of 25 with desk jobs, often on the computer. They may be experiencing mild to moderate stress, depression, or anxiety.
Studies using brain imaging have shown the power of our imaginations and how they impact our ability to shape our own reality. The imagination games and mental exercises in the app are developed by leading experts to optimize our imaginations on both a functional and emotional level.
Creative Strategy
Sophisticated takes on playful color names and nostalgic references from the audience's childhood communicate the whimsical side of the modern professional and inspire creativity.
Brand Style and Creative Copywriting by DreamLayne.
Social Ad Copy
Recess for your mind. Let your imagination play.
Caption: Hey, can you play? The Imaginary app is here to reconnect you with your childlike creativity — and there's a free trial.
Homepage Hero Copy
Play pretend to create something real.
Reconnect with your imagination to boost creativity, focus and mental wellbeing with the Imaginary app.
Email Marketing Copy
Daydreaming at your desk?
Preview Text: Make it fun with Imaginary. Try for free today.
Body: Imagine this: The stapler on your desk is a loyal crab friend, the logo on your coffee is an actual mermaid with a thing for thingamabobs, and your phone is the portal to this magical underwater world. Keep the imagination going to boost your creativity and improve your mental health with the Imaginary app. Try it free for 30 days.
SEO Content Brief
The Imaginary “client” requested copy for the product page of their new Inspiration Journal. The copy needed to include a meta-title, meta-description, and product description optimized with SEO keywords.
The product is a 365 page journal, designed to inch you closer toward the imaginative life of your dreams. Use the journal with the Imaginary app to boost your creativity and improve your wellbeing.
Creative Strategy
The product page is written like an editorial that provides readers a fresh perspective on journaling. It needed to inspire customers to use this journal with the Imaginary app while including the SEO optimized keywords “inspirational journal”, “value-based living”, “how to start journaling”, and “journal prompts for inspiration” based on keyword research. The journal creative mockup has subtle hints of childhood fairytale with an ornate “mirror on the wall” design. The reference is also included in the product name and description.
SEO Meta Title and Description
Title: Inspirational Journal for Value-Based Living and Reflection
Description: A mirror for your mind. The Inspiration Journal by Imaginary has 365 pages of inspirational prompts for self reflection, creativity, and mental wellness.
Product Description
The Mindful Mirror: Journaling for Creative Inspiration
When will your reflection show who you are on the inside?
You likely check your reflection in the mirror at least once a day, but what about checking the reflection of your mind? Why not reflect on your thoughts, dreams, and inspirations like you do with yourself on the outside?
At Imaginary we think the answer is simple, lack of imagination. The need for more imagination isn’t because you don’t have one, it’s because life is filled with distractions that take us away from our childlike wonder. The weight of our responsibilities tend to cast a shadow over our bright imaginations, and we can be easily disconnected with our own light. Studies using brain imaging have shown the power of our imaginations and how they impact our ability to shape our own reality.
So when those shadows of life inevitably come back and your light feels dim, The Mindful Mirror Inspiration Journal by Imaginary is here to help guide you through the beautiful inner workings of your mind with prompts to inspire your creativity, reflect on your values, and live the life you imagine.
Journal lovers have said it helps them
Reconnect with their creativity
Document their thoughts to see personal growth
Improve their mental wellbeing
Increase their productivity
Set goals to make their dreams a reality
Inside the Journal
Helpful prompts to boost your creativity
Daily affirmations to keep you inspired 365 days of the year
Free write pages to let your imagination play
Journal details
Pages are undated. No stress if you miss a day, life happens
The hardcover journal is half letter size, 6” x 8.5'“
Pages are 100gsm and the journal’s harback cover is 3mm thick with a 150gsm silk paper finish.
Use this journal with the Imaginary app as an imagination vacation and live your best value-based life.
Start Journaling